Editorial Conversation: Tea with Max Falkowitz of Leafhopper

Jason M Cohen
Jason M Cohen

In this special edition of Tea Technique, Jason sits down over pu'er with Max Falkowitz, author of the popular tea newsletter Leafhopper.

Read Max's article on this conversation:

Merchant myths and tea hot takes
A conversation with Tea Technique’s Jason Cohen.

Listen to the podcast here:

The episode is also available on YouTube (with video!) and Spotify.
See Max's article on the conversation in place of a transcript.

Chapter Discussion Sections:

  • 00:00 Introduction
  • 00:54 Max's Journey in Tea
  • 05:21 The Dowry Tea for the Conversation
  • 07:11 Processing Experiments Effect on Taste in Tea
  • 10:22 Aging and Storage of Tea
  • 12:24 The Demand for Gushu and the Invisible Market
  • 22:04 Appellation Identity and Yesheng debate
  • 31:28 What is Deep Forest Tea
  • 41:17 Wuyi under the Microscope
  • 47:50 Learning to Taste and Preference Ladder
  • 54:49 The Lonely Hermit Online Forum Problem
  • 59:35 Building a Better Media Environment
  • 01:08:01 The Role of Cultural Context in Tea Appreciation
  • 01:21:06 The Evolution of Tea Production Techniques
  • 01:28:05 Factory Tea vs. Boutique Tea
  • 01:34:43 The No Patina Club
  • 01:36:00 The End Game in Tea
  • 01:40:31 Future Passion Project
  • 01:52:46 Hot Takes on Tea Culture
  • 02:02:25 Tea Drinking Habits and Writing
  • 02:09:47 Conclusion and Farewell

Podcast

Jason M Cohen

Master of Ceremonies at Tea Technique. Founder & CEO of Simulacra Synthetic Data Studio. Previously: Founder of Analytical Flavor Systems & Founder of the Tea Institute at Penn State (defunct).

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